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Please try again later. Tiene ejemplos precisos para alcanzar ,hasta cierto nivel ,un buen manejo en el desarrollo de ideas para los medios publcitarios enfocados a una marca o un producto.

Hey, Whipple, Squeeze This: Freud On Madison Avenue: Alexa Actionable Analytics for the Web. Luc Dupont Francia es porfesor de publicidad en la Universidad Laval. Es un libro sencillo y facil de digerir. Showing of 1 reviews. Share your thoughts with other customers.


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Este manual practico para crear anuncios que vendan, se ha convertido en la biblia del mundo profesional de la publicidad y el marketing en los paises de habla francesa e inglesa.

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Read more Our price: Emulation, Identity, Community This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive fupont tool.


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