Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly – and at great cost. Brand Failures is a riveting look at how such disasters occur. Jun 29, Ankur rated it really liked brnad. Thanks for telling us about the problem. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. Harley Davidson perfumeculture failures e.
Jul 30, Gopinath Raj rated it really liked it. Let me leave you with one particular product which was a major failure in India. Tired brands show more. Selected pages Title Page. Branc to Read saving…. Brand Failures explores the brands that have set sail with the help of multi-million dollar fialures campaigns only to sink without a trace. People failures;Chapter – Oct 22, Janice rated it liked it.
Introduction; Chapter – Overall a good read and makes a good reference for many brands across many industries. Brand Failures attempts to divine out the secrets to success by examining one hundred products or companies which have tanked.
I Would recommend this book only for education purpose as it provides detail case studies of various International brands which are extinct or on verge of brrand. To whom haiv lessons are to be imparted is uncertain. It was a quick read and interesting and the author did his homework.
Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today’s Andersen and Enron. The recipe for the Arch Deluxe itself came from the Oak Brook kitchen. A must read for those who failurew to join an MBA course. Any business collection will find this a winning survey!
The Financial Times Read all reviews. Account Options Sign in. In some ways, “Brand Failures” is a failure because the quick overview approach leaves a lot of questions unanswered and aspects unexplored. About Matt Haig Matt Haig is an acclaimed writer and journalist. Despite these critisms Brand Failures is an interesting and easy read for those interested in consumerism. Some were new, others ancient, still others new ventures backed by established titans — but failure comes to all.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
Haig baig these “failures” into ten types which include classic failures e. If you are a seller for this product, would you like to suggest updates through seller support? Table of contents Chapter – Jun 16, Ruth Schofield rated it liked it.
Agile Web Development by Byte9. Did the HotWheels PC and Barbie PC fail because parents didn’t appreciate the overt gendered marketing or because parents in weren’t quite ready to invest heavily in personal computers for their children?
Be the first to review this item Amazon Bestsellers Rank: He reveals what went wrong in every case and provides for each a valuable checklist of lessons magt, categorized as: Summing Up Highly recommended.
Brand Failures is a good read with valuable information. It’s easy, of course, to say when a brand has failed, but it’s much harder to say WHY the brand has failed. Open Preview See a Problem? Review “Anyone with a professional interest or involvement in brand management should read mtat book. The book will improve the knowledge about marketing strategies.
Some of the stories are really enjoyable but the lessons are deadly serious. Oct 06, Robyn rated it really liked it Shelves: For the first time we’re given the inside failufes of major brand blunders that make for jaw-dropping reading. Companies live or die on the strength of their brand, and failure can be fatal. Quite basic, though still of interest to some.
Did Pepsi ever make a mighty mistake and then learn from it? The lesson of this section: This book provided a fascinating history of US culture in a way that I could relate to since failhres all of the products were brand names that I recognized.
This packaging included a picture of a baby boy on the label. Brand Failures takes a look at how such disasters occur. Yes, they are all global giants striding successfully across the world, but what haib are less recognized for are all those branded products they’ve launched that have bombed–spectacularly and at great cost.